Share. LinkedIn. Facebook. Twitter20In my research I’ve studied the current state and some of the intellectual history of what we’ve come to call generative design. Depending on the definition of the practice, its origin can be arguably pinpointed either in Gerald L.

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Behance Most Appreciated

Delon’s 1970 paper, or sometime in the 1st Century BC with Vitruvius’s. Through admittedly less than exhaustive studies, a succinct definition of “generative design” has remained elusive.The first two sentences of the definition on, evidently derived from informal comments by an Autodesk representative, are a serviceable beginning:Generative design is a form finding process that can mimic nature’s evolutionary approach to design.

The goals for the site were to implement the new branding we designed and tell the Home with Heroes story in a compelling manner. They're a non-profit dedicated to reconnecting vets with the outdoors, a Read More. 02 Dec 2014 on song, programming, generative, audio, gibber, p5, processing, dev Consequent - Generative Audio with Gibber.

Programming Generative And Branding Project

It can start with design goals and then explore innumerable possible permutations of a solution to find the best option.However, this definition is diluted by the qualifier “can”, admitting doubt as to whether the definition is comprehensive, or whether it merely describes one approach to a variety of problems that may yield to a broader choice of methodologies. Subsequent sentences of the proposed definition cast further uncertainty on its universal applicability, as a specific implementation is summarized:By using cloud computing, generative design can cycle through thousands—or even millions—of design choices, test configurations and learn from each iteration what works and what doesn’t. The process can enable designers to generate brand new options, beyond what a human alone could create, to arrive at a most effective design.In my judgment, this extended definition is too narrow, focusing on certain techniques and technologies to the exclusion of a broader definition applicable in multiple contexts. There is nothing in these ideas that is false or irrelevant to the field, but the blend of concept and implementation leaves unsatisfied the need for a practice definition independent of supporting technologies.

Branding is an essential part of creating an identity whereby users can associate themselves with. Traditionally, it has been the case that branding strategies are a top-down approach, centered around the minds of the clients and what they think their consumer base needs and desires. But, there seems to be a new player in the field. By using generative design-approaches and focusing more on data-driven design, the tables have turned, with the users telling the executives now what they want to see. I craft creative algorithms.

To explore and push the boundaries of art and design. I apply the creative potential of generative design-strategies to build novel forms of visual, interactive communication and brand-experiences. Drawing from a rich background of 10+ years as a Creative Director for leading national and international brands, I constantly cross the boundaries of art and design. I devote my time to artistic and cultural projects.

And I collaborate with companies to explore meaningful, fresh forms of branding and web-experiences. Piano was on exhibition for one week from August 15th through 18th 2016 as part of the in Cologne.

Programming Generative And Branding Management

A MIDI-controller was placed in front of a well frequented shopping window onto which the interactive animation was projected. Visitors and passers-by of all ages were invited to play and explore the interactive world of Piano and its myriad of possible visual states. The installation ended up being a colorful meeting ground for people starting to explore the festival and finding their way around the exhibitions.